ABOUT THIS WORKSHOP

Content creation initiatives doesn’t start when you register a Youtube or Instagram account and start posting videos however, it begins much sooner. In this workshop, you’ll be taken through how to understand video platforms for business and learn how to develop and implement an actionable content strategy. You’ll learn how to structure your production efforts, captivate your audience on each marketing platform, and build brand awareness, loyalty, and sales.

TAKEAWAYS 🤔

• Learn how to develop and implement a content strategy.

• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.

• Understand the difference between major video hosting platforms.

• Learn how to use the major social media platforms to market your content and engage your audience.

• Identify which platforms to use for your business.

• Create a weekly content calendar for your business.

PREPARATION 🔑

• This class is taken completely online

• We will provide a link to the platform upon registration and 24 hours before the class

• This class requires a computer, a phone, and strong internet connection.

• Apps you may consider using for video editing: iMovie, Adobe Premiere, or Final Cut Pro (free for 90 days)

🧑🏽‍🚀 Instructed by RAYMOND (@raygenio), the co-founder of Pushstory and Make Waves. With speaking appearances at General Assembly & Kollaboration. His career has led him to develop video-based online educational programs for NYU, Columbia and Parsons School of Fashion. Raymond’s creative impact is transformative and globally recognized. His belief in cultivating opportunities has allowed him to educate hundreds of thousands of freelancers, creatives and small businesses alike. 

NEXT WORKSHOPS ☁️

Tuesday - May 12, 2020; starts @ 4:30pm PST / 7:30pm EST 🏆

Tuesday - May 19, 2020; starts @ 4:30pm PST / 7:30pm EST